Visiting Arts
Norway Cultural Profiles ProjectCultural Profile
 
                                                                               
 
OVERVIEW
Newspaper kiosk, OsloNorwegian newspaper circles are currently dominated by three major media groups. Schibsted is the largest. Next largest is the Mecom Europe and Edda Media, Norway, and last is A-pressen, which was formerly the newspaper co-operative for the Labour movement.
The number of newspapers that have gone bankrupt in Norway is considerably less than in many other western countries. The low failure rate of newspapers is partly due to the fact that since 1969 the state has provided direct press support to financially weak newspapers. Press support is distributed according to pre-defined criteria and is intended to ensure the presentation of as many political viewpoints as possible in the national newspapers. Support is also provided to some of the small-scale local newspapers and 'second-tier' newspapers in areas not yet taken over by a single monopoly newspaper.
The first advertising media published in Norway appeared in 1763. The first modern newspaper was published in 1815 and local newspapers began to emerge in the 1830s. Towards the end of the 1800s, the telegraph and telephone greatly facilitated the distribution of news and the rotary printing press transformed the newspaper into a cheap media for the masses. The daily newspaper Aftenposten introduced active investigative reporting, and revolutionised the world of Norwegian journalism.
Local pressMost newspapers were originally founded by political parties, including Venstre (the Norwegian Liberal Party) and Høyre (the Norwegian Conservative Party). Starting in the 1960s, the political party press was gradually taken over by commercial owners. Since that time the climate for funding has grown harsher. When advertising was introduced to public broadcasting in the 1980s, newspapers found themselves having to compete with television and radio for the advertising market. The need for market adaptation is also reflected in the changing newspaper format, as many have replaced their traditional broad sheet with a tabloid format. New technology has led to greater use of photo and illustration material, colours and other typographic tools. The substance of newspaper reporting has approached that of television and the weekly press, becoming more focused on individuals and more popular subject matter. Three new types of newspaper were introduced in the 1990s: Sunday papers, free newspapers and Internet newspapers.
Norway has a rich flora of weekly magazines. Since 1990, the weekly press has chiefly consisted of popular family magazines, magazines for women and home life and magazines featuring celebrity news. In the 1980s, the celebrity magazine Se og Hør (Seen and Heard) became the most widely circulated printed media in Norway. Over the last few decades, the magazine press has become increasingly specialised into segments such as publications about cars, boats, computers, travel and hobbies.
In addition to the daily and weekly press, Norway has a wide-ranging trade press published by unions and associations. There is also a large assortment of academic periodicals.
There are a number of important press organisations. All the major newspapers are members of Norwegian Media Businesses Association (formerly known as the Norwegian Newspaper Publishers' Association). Journalists are by and large members of the Norwegian Union of Journalists, editors belong to the Association of Norwegian Editors and the Norwegian Press Association acts as the umbrella organisation for the entire sector.
Media policy is the responsibility of the Ministry of Culture and Church Affairs. The Norwegian Media Authority is the overall regulatory and supervisory agency for the media sector. The Mass Media Authority’s areas of responsibility include (i) classifying movies; (ii) enforcing rules on content, advertising and sponsorship for broadcast media; (iii) handling license applications for local broadcast media; (iv) handling applications for newspaper production grants, including non-leading newspapers, minority language newspapers and Sami newspapers; and (v) overseeing and intervening against the acquisition of media ownership (either prohibiting the acquisition or merger, or allowing an acquisition on such conditions as the Authority sets, including ordering the divestment of other media ownership interests).
Edited from Aschehoug and Gyldendal's Norwegian Encyclopedia/John Solheim
Make direct contact with organisations and individuals working in this sector through our extensive database of KEY CONTACTS.
 
 
culturebase
 
The Norway Cultural Profile was created with support from the Embassy of Norway in the United Kingdom and the British Council Norway
Date updated: 14 October 2007
 
The website is powered by a Content Management System developed by Visiting Arts and UK software company Librios Ltd   http://www.librios.com
 
hor hoyre