The WTO's Regional Representation for Europe is in charge of the Organisation's activities in the European region. The Regional Representation for Europe strives to ensure that WTO Members in the region fully benefit from the transfer of technology generated by the Organisation´s programmes, activities and research. It also pays particular attention to the specific needs of the National Tourism Administrations, local authorities and tourism enterprises in the region, conducting seminars and conferences on topics of interest to the tourism industry, including courses on tourism human resource development. Technical Co-operation projects are usually of long duration and aim at assisting governments in acquiring technical know-how in the formulation of tourism policies and strategies in planning, product development, marketing and human resource development. The projects are based on a policy of sustainability and focus on tourism master planning at all levels, establishment of tourism training institutes, preparation of marketing programmes, building national capacities for project management and the economic measurement of the tourism through the development of the Tourism Satellite Account (TSA). Sectoral Support Missions are of shorter duration and are carried out at the request of one country or groups of countries to identify, evaluate and describe specific technical assistance needs and provide policy advice. They usually result in direct WTO recommendation reports to Members or in formulating further project proposals for funding by the United Nations Development Programme (UNDP) or other bilateral or multilateral financing sources.